Marketing Tips & Resources

Mar·ket·ing
Chartered Institute of Marketing (CIM) Definition:
Marketing is the "management process of anticipating, identifying and satisfying customer requirements profitably". Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion.


		Marketing Tips
		- Create, implement, and monitor a marketing plan. - Know your market (who's buying / using your products / services and why?) - Focus on cusotmers' needs and wants. - Be creative and think outside the box, while staying within your budget. - Know your competition and your competitive advantages. - Define the marketing methods that work best for your product or service. - NETWORK, NETWORK, NETWORK

		Marketing Resources
		We invite you to learn more about Marketing, Advertising, and Promotion by clicking on the links below: Small Business Administration American Marketing Association (Marketing Terms) Outdoor Advertising Association of America Direct Marketing Association Interactive Advertising Bureau International Internet Marketing Association

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